PetBit is designed to be a competitor in the dog fitness tracker market. Included in the identity are user and competitor summaries, color and type, logo, web and mobile applications, banners, and ads.
The PetBit color palette was selected for its soft, contemporary, and calming qualities. It is energetic, yet restrained, allowing it to simultaneously convey a zesty warmth and cool knowledgeability.
How PetBit differentiates itself
Recognizing the similar value propositions of competitors in the dog fitness tracker market, Petbit's points of difference are most evident in it's look, feel, tone of voice, and narrows its target audience to individuals more inclined to holistic health practices, view health as an intentional lifestyle choice, as opposed to an incidental benefit or secondary to other priorities in their lives.
How PetBit differentiates itself
Recognizing the similar value propositions of competitors in the dog fitness tracker market, Petbit's points of difference are most evident in it's look, feel, tone of voice, and narrows its target audience to individuals more inclined to holistic health practices, view health as an intentional lifestyle choice, as opposed to an incidental benefit or secondary to other priorities in their lives.
