Conscia is a tele-therapy service invested in the health and growth of individuals and society at large, and sees widely accessible therapy and individual mental wellness as a vehicle for fostering long-term social healing and connectedness.
To create a vibrant, competitive identity for a socially useful service that inspires connection, and the confidence to grow.
Deliver a viable, competitive identity that
To represent the past, present, and desired futures of the community.
Conscia’s color palette was selected as a balance between deep, calming blue, and light saturated yellows and salmons in order to reflect the dual states of consciousness: sleep and wakefulness.
Additional colors were selected primarily to add flexibility for digital and mobile application. Effective coding for categorization of features required an expanded palette for meaningful distinctions to be made.
The Conscia logo features a bold word mark, light weight tagline, and a floral image bursting outwards from the center signaling the expansion of the mind that arrives through self reflection and insight.
The leaf-like shapes add an extra layer of dimension to the dark blue background which forms the base for many of the brand’s applications. At partial opacity they contribute an activating texture to the background, and at full opacity, provide a vibrant element to block out space that maintains the natural visual theme initiated by the logo.
